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What about answering
Internet ads? That's what people—and the press—mean when they talk
about an Internet job search.
Remember that
there are still four basic techniques for getting interviews in your
target market: networking, direct contact, answering ads or contacting
search firms. Only 10% of all jobs are filled through search firms,
and 10% through ads—whether those appear in print or on-line. If a
technique results in meetings for you, then that technique is working.
The headlines
don't scream about common experiences that fizzle. Fortune
magazine reported that one search firm site attracted 250,000 people
who each spent about three hours filling out a form. Only 70 of them
ended up with jobs! Perhaps five times the 70—or 350 people—out of
250,000 got meetings. Those are the odds.
Should you
answer ads on-line? Sure. But if you are really interested in that
company, also try to get in through networking or through contacting
the company directly. Use ads to learn more about the company, to
better position yourself for the industries and fields you are
targeting and to learn the jargon and trends in the field.
Journalists
don't talk about what a great research tool the Internet is, but
that's the best thing about it!
.
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